Evaluation: Question Two - Script

This is the script I have wrote for evaluation question two. I will be using Windows Movie Maker and Windows Sound Recorder a long with savetube in order to save my trailer, take screenshots and embedd them into a video which I can then do a voiceover to.

Question Two: How Effective Is The Combination Of Your Main Product And Ancillary Tasks?

My magazine is quite different to my poster as through research I found that magazines tend to have ‘lighter’ colours such as the blue that I used, whereas for the horror genre the colours seem to be darker and more distorted hence why I used reds. Although the colours are different the two are still clearly linked as you can see the static effect is used on both my poster and magazine- this then links them both to the trailer as the static effect is something we used to show that it is a handheld camera throughout.

The Carnival fonts are different as this shows that the two products are different. The poster has to look creepy whereas the magazine has to advertise the film whilst still looking professional. The tagline of “be careful if you go looking for something, you just might find it” on the poster is very effective with combining to the trailer as this is showing the audience the general plot. At the start of the trailer we see the protagonists using the handheld camera and saying they are “looking” for ghosts, meaning the two products are linked well here. The magazine uses the tagline “watch it if you dare” which shows people right away that this is a horror film, thus meaning it links to the trailer well as people will know the genre straight away meaning our target audience will be reached quickly.

The location I used for the trailer is the same I used in the poster- this shows a good combination as it shows the two are clearly linked. This also means my poster is doing its job as it is showing some narrative by setting the scene without giving too much away. For my magazine I cut out the image, however I ensured you could still tell that the outline of the clown was visible so that people are able to see the antagonist. By doing so I combined the magazine and trailer well here as the image I used was appropriate in showing what the film is about.

On both my magazine and poster I used a gradient effect for the background- this allows the products to look dark, therefore combining them with the trailers dark genre. The newspaper cuttings in the trailer have an aged look to them, and by changing the brightness, contrast and saturation of the poster I was able to create a similar effect, thus combining the two well.

The representation of character is something that links the trailer and two ancillary tasks together well, as I have ensured to keep characters represented in the same way through all three products. For example, the clown is shown in a medium close up shot on my poster looking creepy, showing that he is the antagonist. Similarly to this on my magazine he is behind my protagonist faded slightly- clearly showing that he is negative. By keeping the clown looking scary and the male protagonist looking normal on the magazine it shows the narrative of the trailer well therefore meaning the combination of the trailer and ancillary tasks is done well here.

The hair costume and make up remain the same for the male protagonist and clown antagonist on both my poster, magazine and within the trailer. This would help an audience to see that these three products are linked as there would be no confusion as to who is who.

By using the same character on both my magazine and poster I believe that this helps to combine them to the trailer well. By using the clown and one protagonist this keeps things simplistic as I believe adding the female protagonist would be too much and would make things more difficult to follow. The narrative is more easy to follow as it is easy to see who is good and who isn’t and get an idea of what is going on because of this whilst being able to make a link between all three products.

The male protagonist is a key part of the trailer and so by having him on the magazine a long with the clown the audience will be able to have an understanding of the roles, meaning I have combined the magazine and trailer well in relation to the images I took.

Low key lighting is used throughout our trailer as this is appropriate to the horror genre as well as being correct for the time of day, as our trailer is set in the evening. This is something I combined with my poster as on my poster I used an image took in low key lighting as well as taking location shots in low key light also. This ensures that my trailer and poster link, therefore meaning my poster is doing its job by advertising the trailer in a way that shows what it contains.

Throughout the trailer we used text in order to set the scene and show the name of our film. We used simple fonts and white text to do this as this looked professional as it wasn’t too busy. This is something that can be combined with my magazine as here I used simplistic fonts also in whites, therefore meaning you can tell the two products are linked here. By doing so it makes them look neat whilst still getting the horror genre across as this is a convention that is commonly used.

Throughout the trailer you can see that the clown has red facepaint, as this shows who the character actually is. This is used when it comes to combining the products as I used a red text on my poster, and by using similar colours throughout this is a way in which the products can be combined. The redish tints used on my poster link with the dark themes in the trailer as this has connotations of blood and death, thus meaning the two can be combined.  

In my magazine, poster and trailer the characters remain in the same costumes throughout. The male protagonist is wearing a modern coat which shows the film is set in recent years, whereas the newspaper cuttings and interviews show that the clown was from a different era. With the poster having a yellowish tint and only showing the clown this shows that he has been dead a while as this implies something ‘old’ whereas my magazine shows my protagonist clearly thus meaning he is modern. This shows the narrative through the three products whilst keeping them combined effectively.

On my magazine the protagonist is in front of the clown, showing that he is being followed. This shows the narrative of the trailer as the trailer shows how they are being stalked by the clown. However on my poster the clown is alone, this could suggest that he is the more powerful character as he looks evil and it seems he has defeated everything else- this combines with the trailer as there is a close up of the clown at the end which I believe would lead an audience to think that the clown has won.  

An area in which I think my combination could’ve been stronger is the magazine and poster- as although the same protagonist is used the colour schemes and layout are very different.  I did this as through research I found that magazines tend to be quite neat whereas the poster would have more going on, I do however believe that although it is clear to see the three products are linked the poster and magazine perhaps could’ve had something to make them look more alike.

In conclusion, I think that I have combined my main product and ancillary tasks well. I have used simplistic, similar text on my magazine which is not only fit for purpose but also links well with the trailer. On all three products the colour of the fonts I have used has been white, red or blue which are all quite dark and therefore have horror connotations. By keeping the same antagonist on both the poster and magazine this shows the horror genre well and this evidently means the trailer is presented how it should be. The costumes used are the same throughout the trailer as well as my poster and magazine and it is clear that all products are linked meaning the audience would be able to understand the narrative well while understanding the characters.  This considered a long with the other points I have made show how I have managed to effectively combined my main product with my ancillary tasks.